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About Us

We Take Business Personally

Prime Rock is a family-owned private investment company and family office specializing in real estate, technologies, and energy. With over 33 years of investing and development experience, a nimble decision process, and flexible capital, we can assess and close on projects very quickly. 

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Our Values

Our guiding principle is to find partners and projects that match our philosophy of creating value add opportunities in underserved markets, always working with and supporting the communities where we work, with people we like and respect. Prime Rock invests in assets directly and through joint ventures with best-in-class operating partners.

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